{"id":59,"date":"2005-11-18T00:00:00","date_gmt":"1999-11-30T07:00:00","guid":{"rendered":"http:\/\/imagecoffee.net\/cipdb\/?p=59"},"modified":"2016-09-29T23:37:20","modified_gmt":"2016-09-29T15:37:20","slug":"%e7%ac%a6%e8%99%9f%e5%ad%b8-%e8%a8%98%e8%99%9f%e5%ad%b8%ef%bc%9asemiology-semiotics","status":"publish","type":"post","link":"https:\/\/imagecoffee.net\/cipdb\/?p=59","title":{"rendered":"\u7b26\u865f\u5b78\/ \u8a18\u865f\u5b78\uff1aSemiology\/ Semiotics"},"content":{"rendered":"<p><a href=\" http:\/\/www.aber.ac.uk\/media\/Documents\/S4B\/index.html\" target=\"_blank\"><img decoding=\"async\" src=\"\/cipdb\/s\/images\/semiology.jpg\" alt=\"\" \/><\/a><br \/>\nDaniel Chandler \u6559\u6388\u7684\u8a18\u865f\u5b78\u5c0e\u8ad6<\/p>\n<hr \/>\n<p>\u5728\u5eff\u4e16\u7d00\u7684\u897f\u65b9\u54f2\u5b78\u8207\u7f8e\u5b78\u7684\u98a8\u6f6e\u4e2d\uff0c\u91cd\u8981\u7684\u65b9\u5411\u4e4b\u4e00\u83ab\u904e\u65bc\u8a9e\u8a00\u5b78\u7684\u8f49\u5411\u3002\u800c\u9664\u4e86\u5f71\u97ff\u4e86\u7d50\u69cb\/ \u5f8c\u7d50\u69cb\u4e3b\u7fa9\u7684\u751f\u6210\u4e4b\u5916\uff0c\u548c\u651d\u5f71\u7684\u5716\u50cf\u5167\u5bb9\u7814\u7a76\u4e5f\u6709\u4e00\u5b9a\u7684\u95dc\u4fc2\uff0c\u90a3\u5c31\u662f\u7b26\u865f\u5b78\/ \u8a18\u865f\u5b78\u9019\u500b\u65b9\u6cd5\u7684\u4f7f\u7528\u3002\u4e00\u822c\u8aaa\u4f86\uff0c\u7b26\u865f\u5b78\u7684\u5b78\u6d3e\u8207\u6b77\u53f2\u53ef\u4ee5\u4e0a\u63a8\u81f3\u53e4\u5e0c\u81d8\uff0c\u81f3\u4eca\u4e5f\u6709\u8a31\u591a\u4e0d\u540c\u7684\u5b78\u6d3e\u51fa\u73fe\u3002\u4f46\u672c\u6587\u95dc\u6ce8\u7684\u7126\u9ede\u4ecd\u5728\u8207\u651d\u5f71\u6709\u95dc\u7684\u7b26\u865f\u5b78\u57fa\u672c\u7406\u8ad6\u8207\u5176\u610f\u6307\u904e\u7a0b\u3002<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/redirect?link_code=as2&amp;path=ASIN\/0374521344&amp;tag=developingima-20&amp;camp=1789&amp;creative=9325\" target=\"_blank\"><img decoding=\"async\" src=\"\/cipdb\/s\/images\/0374521344.01._AA_SCMZZZZZZZ_.jpg\" alt=\"\" align=\"right\" border=\"0\" \/><\/a>\u745e\u58eb\u8a9e\u8a00\u5b78\u5bb6\u7d22\u7dd2\u723e(Ferdinand de Saussure)\u7684\u7b26\u865f\u5b78(Semiology)\u4e2d\uff0c\u662f\u7531\u80fd\u6307(Signifier)\uff0f\u6240\u6307(Signified)\u69cb\u6210\u7b26\u865f\u7684\u9ad4\u7cfb\u8207\u610f\u6307\u904e\u7a0b\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u4e5f\u5c31\u662f\u7269\u8207\u7269\u7684\u5fc3\u7406\u8868\u8c61\uff0c\u6bd4\u5982\u6a39\u9019\u500b\u5b57\u548c\u6a39\u7684\u5f62\u8c61\uff0c\u69cb\u6210\u4e86\u6a39\u7684\u8a18\u865f(sign)\u3002\u800c\u7d22\u7dd2\u723e\u9019\u7a2e\u4e8c\u5143\u8ad6\u7684\u8a9e\u8a00\u7b26\u865f\u5b78\u5ef6\u4f38\u5230\u85dd\u8853\u4e0a\u7684\u7814\u7a76\uff0c\u800c\u6b50\u9678\u9ad4\u7cfb\u7684\u7b26\u865f\u5b78\u4e5f\u662f\u4ee5\u9019\u7a2e\u4e8c\u5143\u8ad6\u70ba\u57fa\u790e\u3002<br \/>\n\u7f8e\u570b\u54f2\u5b78\u5bb6\u76ae\u723e\u65af(Charles Sanders Pierce)\u7684\u8a18\u865f\u5b78 (Semiotics)\uff0c\u4e3b\u8981\u662f\u4ee5\u4f9d\u64da(representamen)\u3001\u52a9\u91cb(interpretant)\u3001\u6a19\u7269(referent)\u69cb\u6210\u7b26\u865f\u8207\u610f\u6307\u7684\u904e\u7a0b\uff0c\u6bd4\u5982\u8aaa\u67d0\u4eba\u770b\u5230\u4e00\u5e45\u756b\uff0c\u8aaa\u662f\u4e00\u7c43\u6c34\u679c\u7684\u975c\u7269\uff0c\u800c\u90a3\u5f71\u50cf\uff0c\u662f\u570d\u7e5e\u5176\u4ed6\u6771\u897f\uff0c\u662f\u67d0\u500b\u6771\u897f\u7684\u8a18\u865f(sign &#8212; representamen (\u4f9d\u64da))\u3002\u800c\u89c0\u8005\u5728\u4ed6\u7684\u5fc3\u4e2d\u5f62\u5851\u9019\u500b\u5f71\u50cf\uff0c\u662f\u4f9d\u64da\u4ed6\u806f\u60f3\u7684\u67d0\u500b\u6771\u897f\u7684\u5f71\u50cf\u3002\u800c\u9019\u500b\u5fc3\u7406\u7684\u5f71\u50cf(mental image)\u5c31\u662f\u52a9\u91cb\uff0c\u8a00\u8a6e(interpretant)\u3002\u800c\u52a9\u91cb(interpretant)\u6307\u5411\u6a19\u7269( referent)\u3002\u6a19\u7269\u5c0d\u6bcf\u500b\u4eba\u90fd\u4e0d\u4e00\u6a23\u3002\u53ef\u80fd\u5c0d\u67d0\u4eba\u4ee3\u8868\u771f\u5be6\u7684\u6c34\u679c\uff0c\u5c0d\u67d0\u4eba\u662f\u975c\u7269\u756b\uff0c\u5c0d\u5176\u4ed6\u4eba\u53ef\u80fd\u662f\u4e00\u5927\u7b46\u9322\u624d\u8cb7\u7684\u8d77\u7684\u50f9\u503c\uff0c\u5c0d\u53e6\u4e00\u500b\u4eba\u53c8\u53ef\u80fd\u662f17\u4e16\u7d00\u7684\u8377\u862d\u3002\u5c0d\u9019\u5e45\u756b\u4f86\u8aaa\u6a19\u7269\u662f\u500b\u4eba\u4e3b\u89c0\u7684\u548c\u63a5\u53d7\uff0d\u6c7a\u5b9a(reception-determined)\u7684\u3002\u800c\u5728\u76ae\u723e\u65af\u7684\u4e09\u5143\u8ad6\u8af8\u591a\u7b26\u865f\u985e\u578b\u5b78\u4e2d\uff0c\u6700\u5ee3\u6cdb\u61c9\u7528\u65bc\u5716\u50cf\u5206\u6790\u7684\u5247\u662f\u5716\u50cf(icon)\u3001 \u8c61\u5fb5(symbol)\u8207\u7d22\u5f15 (index)\u3002\u5716\u50cf\u662f\u6307\u6709\u76f8\u4f3c\u6027\u7684\uff0c\u5982\u4e00\u500b\u4eba\u7684\u8096\u50cf\u7167\u7247\u5f62\u5f0f\u4e0a\u5e36\u6709\u548c\u672c\u4eba\u7684\u4e00\u7a2e\u78ba\u5b9a\u7684\u76f8\u4f3c\u6027\u3002\u8c61\u5fb5\u5247\u662f\u4efb\u610f\u6b66\u65b7\u7684\u7b26\u865f\uff0c\u5982\u4ea4\u901a\u865f\u8a8c\u3002\u7d22\u5f15\u5247\u662f\u6709\u524d\u5f8c\u95dc\u4fc2\u7684\u7b26\u865f\uff0c\u5982\u6c99\u7058\u4e0a\u7684\u8173\u5370\u6307\u6d89\u8d70\u904e\u7684\u4eba\u3002\u651d\u5f71\u7167\u7247\u82e5\u662f\u5728\u76ae\u723e\u65af\u7684\u9019\u7a2e\u601d\u7dad\u6a21\u5f0f\u4e0b\u770b\uff0c\u65e2\u662f\u5716\u50cf\uff0c\u53c8\u662f\u7d22\u5f15\u3002<\/p>\n<p>\u96d6\u7136\u7d50\u69cb\/ \u5f8c\u7d50\u69cb\u4e3b\u7fa9\u54f2\u5b78\u5bb6\u7f85\u862d\uff0e\u5df4\u7279(Roland Barthes)\u6709\u5176\u81ea\u5df1\u7684\u7b26\u865f\u5b78\u9ad4\u7cfb\uff0c\u4f46\u5728\u4ed6\u8457\u540d\u7684\u300a\u660e\u5ba4(La Chambre Claire)\u300b\u4e00\u66f8\u4e2d\uff0c\u7528\u77e5\u9762(studium\uff0c\u756b\u9762\u4e0a\u7684\u8a0a\u606f)\u8207\u523a\u9ede(punctum\uff0c\u500b\u4eba\u7684\u7d93\u9a57\u611f\u53d7)\u7684\u89c0\u9ede\u89e3\u91cb\u651d\u5f71\u5f71\u50cf\uff0c\u4e26\u7528\u6b64\u66fe\u5728(\u00c7a a \u00e9t\u00e9)\u7684\u89c0\u5ff5\u89e3\u91cb\u4e86\u5c0d\u651d\u5f71\u7684\u89c0\u770b\uff0c\u4e26\u95dc\u806f\u5230\u5931\u53bb\u8207\u6b7b\u4ea1\u3002\u800c\u7f8e\u570b\u85dd\u8853\u53f2\u5bb6Rosalind Krauss\u7b49\u4eba\u6307\u51fa\u651d\u5f71\u9019\u7a2e\u201d\u7d22\u5f15\u822c\u7684\u201d\u72c0\u614b\u4f7f\u5b83\u6210\u70ba\u6578\u7a2e\u7f8e\u5b78\u5be6\u8e10\u4e0a\u7684\u5148\u9a45\uff0c\u5982\u74b0\u5883\u85dd\u8853\u3001\u8eab\u9ad4\u85dd\u8853\u3001\u52d5\u614b\u7e6a\u756b(Gestural painting\uff0c\u5982Jackson Pollock)\uff0d\u5747\u5728\u85dd\u8853\u5275\u4f5c\u4e2d\u4f7f\u7528\u771f\u5be6(reality)\u672c\u8eab\u70ba\u51fa\u767c\u9ede\u3002<\/p>\n<hr \/>\n<h2>\u53c3\u8003\u8cc7\u6599<\/h2>\n<h3>\u25a0\u5ee0\u5546\/\u66f8\u7c4d<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/redirect?link_code=as2&amp;path=ASIN\/0374521344&amp;tag=developingima-20&amp;camp=1789&amp;creative=9325\">\u300a\u660e\u5ba4(La Chambre Claire)\u300b<\/a><\/li>\n<\/ul>\n<h3>\u25a0\u76f8\u95dc\u7db2\u7ad9\uff1a<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.aber.ac.uk\/media\/Documents\/S4B\/index.html\">Daniel Chandler<\/a><\/li>\n<\/ul>\n<h3>\u25a0\u76f8\u95dc\u5c08\u6709\u540d\u8a5e\uff1a<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Chandler \u6559\u6388\u7684\u8a18\u865f\u5b78\u5c0e\u8ad6 \u5728\u5eff\u4e16\u7d00\u7684\u897f\u65b9\u54f2\u5b78\u8207\u7f8e\u5b78\u7684\u98a8\u6f6e\u4e2d\uff0c\u91cd\u8981\u7684\u65b9\u5411\u4e4b\u4e00\u83ab\u904e\u65bc\u8a9e\u8a00\u5b78&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/imagecoffee.net\/cipdb\/?p=59\">\u95b1\u8b80\u66f4\u591a<\/a><\/div>\n","protected":false},"author":1,"featured_media":437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28,7],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-s","category-7","fallback-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u7b26\u865f\u5b78\/ \u8a18\u865f\u5b78\uff1aSemiology\/ Semiotics | \u651d\u5f71\u5c08\u6709\u540d\u8a5e\u8cc7\u6599\u5eab | \u6620\u50cf\u5496\u5561\u986f\u5f71<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/imagecoffee.net\/cipdb\/?p=59\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u7b26\u865f\u5b78\/ \u8a18\u865f\u5b78\uff1aSemiology\/ Semiotics | \u651d\u5f71\u5c08\u6709\u540d\u8a5e\u8cc7\u6599\u5eab | \u6620\u50cf\u5496\u5561\u986f\u5f71\" \/>\r\n<meta property=\"og:description\" content=\"Daniel Chandler \u6559\u6388\u7684\u8a18\u865f\u5b78\u5c0e\u8ad6 \u5728\u5eff\u4e16\u7d00\u7684\u897f\u65b9\u54f2\u5b78\u8207\u7f8e\u5b78\u7684\u98a8\u6f6e\u4e2d\uff0c\u91cd\u8981\u7684\u65b9\u5411\u4e4b\u4e00\u83ab\u904e\u65bc\u8a9e\u8a00\u5b78... \u95b1\u8b80\u66f4\u591a\" \/>\r\n<meta property=\"og:url\" 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